Columbia Youth Teaching Efficiency
Our goal was two-fold with the Columbia Youth Teaching Efficiency (CYTE) program: teach middle school students about energy efficiency so they can use that information for the rest of their lives, and use their creativity to add freshness to our marketing. We are thrilled with the results!
Columbia Water & Light would like to thank all the participants in the 2015 Columbia Youth Teaching Efficiency marketing contest. The creativity of the students was recognized by the Midwest Energy Efficiency Alliance’s with the Inspiring Efficiency Education Award.
2016- 2017 CYTE winners
Judges looked for creativity, accuracy, and an effective call to action. Top entries were also drawn well and legible.
(click on link to see entry)
Judges looked for good imagery and word choice, correct use of the haiku structure, as well as poetic flow.
All throughout the year
To keep the cold out,
Water and light makes
The cold oozes in
Charlotte Ries, Ms. Trower, Gentry Middle School
Kate Endersby, Ms. Trower, Gentry Middle School
Hannah Snodgrass, Ms. Barnhouse, West Middle School
George Jia, Ms. Trower, Gentry Middle School
Judges looked for accuracy of message and creativity of presentation.
Ezra Stiepelman, Ms. Barnhouse, West Middle School
Ella Thompson, Ms. Barnhouse, West Middle School
Abigail Bridgeman, Ms. Trower, Gentry Middle School
Original Approach Category
The selected entries stood out because of the originality of their concepts/ideas, and are recognized accordingly.
Aliens (visual): Amanda Arbuckle, Ms. Barnhouse, Lange Middle School
Nursery Rhymes (visual) : Christopher Grossmann, Ms. Trower, Gentry Middle School
Fresh Baked Cookies (visual): Katie Koopman, Dr. Winton, Jefferson Middle School
2-in-1 (visual): Ashlyn Clemens, Ms. Trower, Gentry Middle School
Giant Meteor (radio): Hannah Snodgrass, Ms. Barnhouse, West Middle School
We would like to thank Columbia Public Schools and the EEE program for their support of this project. Beth Winton, Heidi Barnhouse, Andrea Kirkpatrick, and Gretchen Trower welcomed us into their classrooms so we could offer a real-world marketing experience to their students. Jake Giessman supported us at the administration level. Look and listen for student work to be used in our advertising efforts throughout the year. To the winning students: CONGRATULATIONS!